TAG Heuer


“Swiss avant-garde since 1860”

TAG Heuer has been successfully overcoming all the challenges it has faced for more than 150 years. The company has challenged the traditional conventions of the Swiss watch industry, allowing it to achieve the highest levels of precision and performance.

TAG Heuer sets its own rules, chooses its own path and never gives up in its efforts to move forward, making no concessions or giving in to pressure.

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