In 1952, the TUDOR Oyster Prince was presented, accompanied by an advertising campaign that was particularly original and surprising for the time. This campaign did not, as was customary, confine itself to showing and describing the product. Instead, it emphasised its qualities of robustness, reliability and precision in a very detailed text, as well as through illustrations showing men working in extreme conditions with a TUDOR on their wrist. A less conventional choice than depicting sporting activities. These striking images, associated with the product's credibility, helped to give TUDOR watches a style and personality that reflected the ideas of modernity and reliability, transcending far beyond the individual contexts in which they were presented.